WTR Capital seeks to build upon the foundation you've established, ensuring continuity and driving sustainable, long-term growth. WTR Capital's founder, Jeff Reynolds, is committed to becoming the full-time operator, dedicating his energy and expertise exclusively to the company he partners with.
This approach offers a unique transition path for business owners considering their next steps. It combines the resources and strategic support of experienced investors with the focused, hands-on leadership of a single dedicated individual. If you are looking for a successor who respects your legacy and is committed to the future prosperity of your employees and customers, WTR Capital offers a compelling alternative.

Team
Jeff Reynolds
Choosing the right successor for your business is one of the most critical decisions you will make. It requires trust, alignment, and a shared vision for the future. Jeff Reynolds founded WTR Capital specifically to be that trusted partner for one exceptional company. He is not a financial buyer seeking short-term gains, nor a large corporation looking to absorb your business. Instead, Jeff represents a new generation of leadership, committed to stepping into an operational role and dedicating the next phase of his career to nurturing and growing the business he acquires.

A Foundation of Experience and Drive
Jeff brings a unique and powerful combination of leadership, analytical, and operational skills. His diverse background demonstrates a consistent record of success in high-stakes environments and a proven ability to adapt, learn, and excel. Leading your business represents an exceptional opportunity for Jeff to apply the lessons he has learned through a career in professional baseball, finance, military aviation, and not-for-profit leadership.

Motivation: A Passion for Building and Leading
Jeff is driven by an ambition to lead and grow a company hands-on. Jeff seeks to leverage his skills within an established, successful enterprise, focusing energy on strategic growth and operational excellence rather than early-stage survival. He is motivated by the challenge and reward of building enduring value, fostering a positive culture, and creating a lasting impact for employees, customers, and the community.
The WTR Capital Team
While Jeff brings considerable personal drive and capability, he doesn't operate in isolation. WTR Capital is backed by a group of experienced investors and former operators who have successfully navigated acquisitions and led businesses across various industries. These individuals serve as mentors and investors, providing invaluable guidance, strategic oversight, and access to a broad network of resources. This team surrounds Jeff with a support system dedicated to ensuring a smooth transition and the long-term success of the acquired company.
The WTR Capital Approach
Ideal Partner Profile: Investment Criteria
WTR Capital, led by Jeff Reynolds, is seeking to acquire one established and successful business where a partnership approach and dedicated leadership can unlock the next stage of growth. We are looking for a business owner who values their legacy and is seeking a committed successor to ensure the company's continued prosperity. While specific circumstances vary, our ideal partner generally fits the following profile:
- $2 million+ of earnings
- Strong record of growth
- Significant recurring revenue
- B2B Services
- Growing
- Low threat of regulatory or technological obsolescence
Let's Start the Conversation
If you are a business owner considering a transition, let's connect. Exploring a partnership with WTR Capital means engaging with a dedicated, fully funded individual successor committed to preserving your legacy and leading your business into its next phase of growth.
We understand the sensitivity surrounding this decision. All conversations are strictly confidential and carry no obligation. Whether you are ready to sell now or are simply exploring options for the future, Jeff welcomes the opportunity to learn more about you and your business.